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Privacy Policy

Last Updated: August 19, 2026

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Delu Chiropractic (“we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website hosted on Wix, use our online forms, or interact with us digitally.

 

Please read this policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access or use our website.

 

1. Information We Collect

We may collect personal and technical information from you in several ways depending on how you interact with our website:

 

A. Personal Information You Voluntarily Provide

When you submit an inquiry, request an appointment, or contact us through our website or digital communication channels, you may provide:

  • Contact Information: Full name, email address, phone number, and physical address.

  • Communications: Any notes, questions, or details submitted in general contact forms or email inquiries.

 

B. Intake & Health Information (Hush Forms / Hushmail)

  • If you complete digital intake, new patient paperwork, or health questionnaires via links on our site to Hush Forms (Hushmail), that information is collected and processed through encrypted, HIPAA-compliant secure form services.

  • Note: Clinical treatment records and Protected Health Information (PHI) provided during patient care are governed by our HIPAA Notice of Privacy Practices in addition to this website policy.

 

C. Automatically Collected Information & Tracking Technologies

When you browse our website, certain technical information is collected automatically via cookies, tags, and tracking scripts (subject to your consent preferences):

  • Log & Device Data: IP address, browser type, operating system, referring URLs, access dates/times, and pages viewed.

  • Cookies, Pixels, & Tags: Small text files and scripts placed on your device to enable website functionality, analyze visitor traffic, and deliver targeted advertising.

 

2. Consent Management & Cookie Blocking (Usercentrics)

We use Usercentrics Consent Management Platform (CMP) to manage and document your cookie preferences, permissions, and opt-ins.

  • Automated Cookie Blocking: Usercentrics works by automatically holding and blocking non-essential cookies, scripts, and tracking tools (such as Google Analytics and Meta Pixel) from loading until you have provided active, explicit consent via our cookie banner.

  • Consent Logging: Usercentrics securely records your consent status, IP address (in pseudonymized form), browser agent, and the date/time of your consent selection to demonstrate compliance with applicable data privacy regulations.

  • Changing or Withdrawing Consent: You have the right to modify or withdraw your consent at any time. You can reopen the Usercentrics cookie settings banner by clicking the floating privacy/shield widget or the "Cookie Settings" / "Manage Cookies" link in our website footer.

 

3. Third-Party Tools & Tracking Technologies

We utilize select third-party service providers to support site infrastructure, analyze traffic, and market our services:

  • Wix.com: Our website is built and hosted on Wix, which provides essential platform infrastructure, security protocols, and operational cookies necessary for site performance.

  • Usercentrics: Manages user consent, provides cookie disclosure banners, and controls script execution based on your selected privacy preferences.

  • Google Tag Manager & Google Analytics: We use Google Tag Manager to deploy measurement scripts and Google Analytics to understand visitor engagement (such as page views, session duration, and traffic sources). These analytics scripts only load if you allow analytics cookies via Usercentrics.

  • Meta Pixel (Facebook Ads): We use the Meta Pixel to evaluate the effectiveness of our advertising campaigns, measure conversion events, and deliver targeted advertisements to past site visitors. The Meta Pixel is blocked by Usercentrics until you give explicit consent for marketing/targeting cookies.

  • Hush Forms / Hushmail: Links to online patient intake or confidential health forms direct you to secure, encrypted forms managed by Hushmail.

 

4. How We Use Your Information

We use collected information for purposes including:

  • Responding to patient inquiries, appointment requests, and messages.

  • Providing chiropractic care coordination and patient onboarding.

  • Operating, maintaining, and improving our website functionality and user experience.

  • Analyzing website performance and monitoring traffic patterns (with consent).

  • Conducting targeted digital marketing and advertising campaigns (with consent).

  • Storing and respecting your privacy and cookie preferences via Usercentrics.

  • Complying with legal, regulatory, and healthcare standard obligations.

 

5. How We Share & Disclose Information

We do not sell, rent, or trade your personal information. We may disclose your information under the following limited circumstances:

  • Service Providers: To trusted third-party vendors (such as Wix, Usercentrics, Google, Meta, and Hushmail) who assist in website hosting, consent management, analytics, secure data collection, and advertising, strictly to perform services on our behalf.

  • Legal Requirements: When required by law, subpoena, court order, or government regulation, or to protect the safety, rights, or property of Delu Chiropractic, our patients, or the public.

  • With Your Explicit Consent: For any other purpose disclosed to you at the time of collection.

 

6. Managing Your Privacy & Cookie Preferences

You have full control over how cookies and tracking technologies are used during your visit:

  1. Usercentrics Preference Center: Use the Cookie Settings link located in our website footer at any time to adjust your permissions for analytics, marketing, and functional cookies.

  2. Browser Controls: Most web browsers permit you to reject or delete cookies through browser configuration menus.

  3. Ad Network Opt-Outs: You can opt out of interest-based digital advertising through:

 

7. Data Security

We implement reasonable technical and organizational security measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. Intake forms linked through Hush Forms utilize HIPAA-compliant encryption protocols. However, please note that no internet transmission or electronic storage method is 100% secure.

 

8. California Privacy Rights (CalOPPA / CCPA Notice)

Under California law (including the California Online Privacy Protection Act and California Consumer Privacy Act):

  • We disclose the categories of personal information collected through our website and our business purposes for doing so.

  • We do not sell personal information to third parties for monetary consideration.

  • California residents may request access to, correction of, or deletion of their personal information by contacting us using the details below.

 

9. Children’s Privacy

Our website is not directed to children under 13 years of age. We do not knowingly collect personal information directly from children online without parental or guardian consent.

 

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our technology, practices, or legal obligations. Any updates will be posted on this page with a revised “Last Updated” date.

 

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, your cookie consent, or our privacy practices, please contact us at:

 

Delu Chiropractic

1217 W. Tokay St (Suite D)

Lodi, CA 95240

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Telephone: (209) 333-8690

 

Email: kennethdelu@hotmail.com

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